Founded in 2001, ASH has years of experience in multiple industries. Several of our products are now in mass production and meeting the needs of domestic, aerospace and industrial users across the world.
We have become established experts in electronics and wireless communications with close ties to the University of Southampton Electronics and Computer Science, and are active members of the IET forums and Bluetooth SIG.
We are also proud of being currently the only UK Microchip approved Wireless Design Experts, and they know a thing or two about wireless communications.
Our consultancy model offers you a virtual engineering team with even better communication than an in-house department. You benefit from maximum efficiency as you use us when you need us with a pay-as-you-go approach. Even when we are not working on your project we are still gaining expertise from other industries which we will then apply to yours.
Meet the team.
We are passionate about our work and are driven to excel at what we do to ensure our clients succeed. Our team is our greatest asset and has the experience and knowledge to help make your project a success.
Richard Lucas BSc (Eng) MBA: Managing Director
Richard has over 25 years experience in the Mobile Communications and Semiconductor industries. He has held many Product and Business Management roles including Director of Product Marketing, TETRA Infrastructure for Motorola Two Way Radio, Strategic Marketing Director for Motorola Mobile Devices Technology Office, and Head of Product Management for Cambridge Broadband Networks. Richard also has 10 patent filings in Digital Radio and Mobile Telephony.
Steve Braithwaite BSc CEng: Founder/CTO
Steve has over 30 years' experience designing, managing and consulting in the wireless telecommunications industry. Steve can demonstrate significant experience in product areas such as satellite communications systems, terrestrial voice and data networks and mobile wireless systems. As an engineering director and product manager for several telecommunications products with the Marconi company and start-up design companies, he has a wealth of systems and product design experience. Steve also lectures part-time with the University of Southampton's Electronics and Computer Science wireless communications group.
Steve Williams BSc: Technical Director
Steve has over 30 years of commercial and electronic and semiconductor product development experience, most recently, before joining ASH, as the Radio System Group leader of the Motorola TTPCom Product Group where he worked closely with customers to design RF chips for the cellular market including GSM, EDGE and 3G. Before TTPCom, Steve was an RF design leader at Bluesocket, 3COM, Lucent Technologies and Shaye Communications designing and developing a wide variety of radio base station products.
Ali Elboreini, MEng: Engineer
Ali joined ASH as a graduate engineer in 2019 after completing his MEng degree in Electrical and Electronic Engineering with Industrial Studies at the University of Southampton. During his time at University, Ali undertook a year-long placement at Rolls-Royce Control Systems where he worked as an Electronics Engineering Intern within the Civil Aerospace business. During his time there Ali worked on Mixed-signal circuit and PCB design, analogue circuit analysis and testing, schematic design for engine-mounted units, optimising production test schemes for electronic components within the Electronic Engine Controller (EEC), and devising test schemes for complex circuit blocks to validate requirements and detect failure conditions.
Denis Nicole PhD: Consultant
Denis works part time with ASH, balancing this with his commitments as a Reader in Cyber Security at the University of Southampton School of Electronics and Computer Science, where he teaches real-time and embedded systems and security of cyber-physical systems. His recent research is largely based around the ESBMC system, which his team has developed for the verification of software in the C programming language.
James Bantock MEng: Business Development Manager
James re-joined ASH following his PhD studies in tuning mobile devices at the University of Southampton. Previously at Samsung Research developing machine learning power management algorithms, he brings a wide range of experience from positions in electronics, software and freelance consulting. He continues to contribute in a technical capacity outside of his business development role leveraging a strong background in mobile and embedded systems, digital design, machine learning and academic research.
Andy Ackland MEng: Consultant
Andy has been associated with ASH since its early days. He brings a wealth of experience from early work on submarine cable systems as an Engineering Manager at BT International, software and systems development at a UK start-up company with Steve Braithwaite, and consulting research at Multiple Access Communications Ltd. He provides ASH with a rich and varied range of expertise, from antenna design, RF design, mathematical analysis and simulation, systems design and embedded software design and development.
John Barry BSc (Eng): Consultant
John brings to ASH over 20 years of experience in software, electronics, RF, signal processing, optics and mechanics. Widely experienced in the submission of patentable ideas, a number of which have reached filing, John’s diverse range of skills come from his rich background in electronics. He joined ASH from Advantech AMT where he was Engineering Group Manager responsible for the design and support of ground station satellite modems. Previous to that John had lead roles at Doulos and Macrovision, after spending 17 years at Philips Semiconductors as a Systems Specialist where he led the re-architecture of optical disc front-end ICs from analogue into digital.
James Justin: Consultant
James joined ASH initially on a summer internship and then continued part-time whilst completing his MEng in Electronic Engineering with Artificial Intelligence from the University of Southampton. Previously James had undertaken an internship at ATMEL, and both his third and final year projects involved work in Artificial Intelligence and Robotics. He became a full-time member of the team in 2013.
Alex Rogers BSc: Engineer
Alex joined ASH in 2013 after completing his degree in Advanced Computer Games Development from the University of Bedfordshire. Prior to joining ASH, Alex worked at Novatech producing custom, high-end, PCs whilst also dabbling in freelance work. This included web design, graphic design, scripting and games programming, as well as some 3D asset development.
Richard Clifford-Smith MPhys:Consultant
Richard joined ASH in 2015 from Roke Manor where he was a Senior Engineer. His background is in physics and has extensive practical and design experience in both analogue and digital electronics. Amongst other projects whilst at Roke, he was involved in the design and verification of safety-critical control electronics for a high power RF system.
Graham Odam BSc BA: Consultant
Graham has a wealth of software development experience gained while working in the UK, Canada, and more recently Silicon Valley, USA. During his career he has worked on a wide range of software including large scale Java projects whilst at IBM, mobile application development, both iOS and Android, while at Logitech, and embedded software and electronics projects at Lucent Technologies, Advantech AMT, and latterly at Jaybird, where he developed C code for Bluetooth wireless sports earbuds.
Kim Clifton: Finance assistant
Kim joined as Finance Assistant in 2016 to help develop our finance department. Most recently at Invincible Drain Care Ltd, Kim brings many years of experience in a number of key financial functions for small and medium sized businesses, even having a stint running The Angel of the South pub in Southampton. Kim brings a high level of attention to detail and administration acumen along with a warmth of character needed as first contact for visitors and clients alike.
Dr Neil Ross: Associate consultant
Neil has worked in the electrical power industry, for CEGB, and in academia in the Department of Electronics and Computer Science at the University of Southampton. With 40 year’s experience, he has worked on a broad range of technologies from laser physics and optical fibre technology to Power electronics. He has a particular interest in switching power supplies and analogue circuits for instrumentation. Since retirement from full-time employment, he has maintained an active interest in the design and simulation of switch mode power supplies and the modelling of components.
Nick Thorne BEng (Hons) CEng MSc: Associate Consultant
Nick has a background in interactive system design. He joined Philips Semiconductors in 1990 after graduating in Electronic & Electrical Engineering at Birmingham University. Nick developed teletext IC hardware and embedded software, designing into sockets in the large TV manufacturers in South Wales. Nick then lead teams developing the successors to teletext in the form of MHEG-5 for digital terrestrial TV, DVB-MHP (on embedded Linux) then (in 2000) J2ME MIDP for the emerging mobile phone java market. This continued into web application development with mySQL, PHP, CSS and later with off the shelf CMS frameworks. With a logical progression into today’s developments of Android and iOS applications (or apps) for consumer devices like iPhone and iPad. Nick is very familiar with intellectual property, being a named inventor on eight patents with many citations.