Founded in 2001, ASH has years of experience in multiple industries. Several of our products are now in mass production and meeting the needs of domestic, aerospace and industrial users across the world.
We have become established experts in electronics and wireless communications with close ties to the University of Southampton Electronics and Computer Science, and are active members of the IET forums and Bluetooth SIG.
We are also proud of being currently the only UK Microchip approved Wireless Design Experts, and they know a thing or two about wireless communications.
Our consultancy model offers you a virtual engineering team with even better communication than an in-house department. You benefit from maximum efficiency as you use us when you need us with a pay-as-you-go approach. Even when we are not working on your project we are still gaining expertise from other industries which we will then apply to yours.
Meet the team.
We are passionate about our work and are driven to excel at what we do to ensure our clients succeed. Our team is our greatest asset and has the experience and knowledge to help make your project a success.
Steve Braithwaite BSc CEng: Founder/CTO
Steve has over 30 years' experience designing, managing and consulting in the wireless telecommunications industry. Steve can demonstrate significant experience in product areas such as satellite communications systems, terrestrial voice and data networks and mobile wireless systems. As an engineering director and product manager for several telecommunications products with the Marconi company and start-up design companies, he has a wealth of systems and product design experience. Steve also lectures part-time with the University of Southampton's Electronics and Computer Science wireless communications group.
Katherine Gunn PhD: Professional Services Manager
Katherine manages our more complex projects to keep them on track for delivery. Her technical background is in Astrophysics & Cosmology, having undertaken PhD and post doctoral research on black holes and quasars at the Universities of Durham and Southampton. More recently, she has been working in High Performance Computing, first at IBM and then with Lenovo, leading a team of Professional Services consultants specialising in the implementation of supercomputers, high-end servers and storage appliances. Katherine joined ASH in January 2020, and brings with her extensive experience of managing a portfolio of technical projects, engineers and customers, while keeping everyone smiling.
James Bantock PhD: Business Development Manager
James re-joined ASH following his PhD studies in tuning mobile devices at the University of Southampton. Previously at Samsung Research developing machine learning power management algorithms, he brings a wide range of experience from positions in electronics, software and freelance consulting. Outside of his business development role, he continues to contribute in a technical capacity leveraging a strong background in mobile and embedded systems, digital design, machine learning and academic research.
James Justin MEng: Chief Software Engineer
James joined ASH in 2012 and has worked on a large number of embedded software projects for consumer, industrial and scientific applications. Experienced in both software engineering and hardware design, James has oversight of the software design at ASH and is instrumental in developing and introducing design assurance practices for reliability and reusability. He is part of the core team for new product discussions and advises on communications, security, processor choices and choice of ready-to-use ASH software modules.
Richard Clifford-Smith MPhys: Chief Hardware Engineer
Richard joined ASH in 2015 from Roke Manor where he was a Senior Engineer. His background is in physics and he has extensive practical and design experience in both analogue and digital electronics. He has had design responsibility in a wide variety of projects including safety-critical electronics, micropower designs and RF communication systems. These projects have often pushed components into operating extremes where his understanding of the underlying device physics was key to achieving correct and reliable operation. Richard is currently working on the development of a novel high-current switching technology combining aspects of power electronics, sensing, digital timing and material sciences.
John Barry BSc (Eng): Consultant
John brings to ASH over 20 years of experience in software, electronics, RF, signal processing, optics and mechanics. Widely experienced in the submission of patentable ideas, a number of which have reached filing, John’s diverse range of skills come from his rich background in electronics. He joined ASH from Advantech AMT where he was Engineering Group Manager responsible for the design and support of ground station satellite modems. Previous to that John had lead roles at Doulos and Macrovision, after spending 17 years at Philips Semiconductors as a Systems Specialist where he led the re-architecture of optical disc front-end ICs from analogue into digital.
Andy Ackland MEng: Consultant
Andy has been associated with ASH since its early days. He brings a wealth of experience from early work on submarine cable systems as an Engineering Manager at BT International, software and systems development at a UK start-up company with Steve Braithwaite, and consulting research at Multiple Access Communications Ltd. He provides ASH with a rich and varied range of expertise, from antenna design, RF design, mathematical analysis and simulation, systems design and embedded software design and development.
Denis Nicole PhD: Consultant
Denis works part time with ASH, balancing this with his commitments as a Reader in Cyber Security at the University of Southampton School of Electronics and Computer Science, where he teaches real-time and embedded systems and security of cyber-physical systems. His recent research is largely based around the ESBMC system, which his team has developed for the verification of software in the C programming language.
Alex Rogers BSc: Consultant
Alex joined ASH in 2013 after completing his degree in Advanced Computer Games Development from the University of Bedfordshire. Prior to joining ASH, Alex worked at Novatech producing custom, high-end, PCs whilst also dabbling in freelance work. This included web design, graphic design, scripting and games programming, as well as some 3D asset development.
Ali Elboreini MEng: Consultant
Ali joined ASH as a graduate engineer in 2019 after completing his MEng degree in Electrical and Electronic Engineering with Industrial Studies at the University of Southampton. During his time at University, Ali undertook a year-long placement at Rolls-Royce Control Systems where he worked as an Electronics Engineering Intern within the Civil Aerospace business. During his time there Ali worked on Mixed-signal circuit and PCB design, analogue circuit analysis and testing, schematic design for engine-mounted units, optimising production test schemes for electronic components within the Electronic Engine Controller (EEC), and devising test schemes for complex circuit blocks to validate requirements and detect failure conditions.
Suleiman Salim MSc: Consultant
Suleiman joined ASH in 2020 after two years working at Sagentia, an engineering consultancy in Cambridge where he worked on the design of consumer, agricultural and medical devices including the UK Government's COVID ventilator challenge. He has experience across analogue circuit design, PCB design and embedded software development. Previous projects he has worked on include test equipment for a self-correcting handheld surgical knee drill system and design of a vision-controlled targeted herbicide spraying equipment. Prior to this he graduated with an MSc in Mechatronics from the University of Southampton following a BEng in Electromechanical Engineering.
Zhengjia Xu (Billy) PhD: Consultant
Billy joined ASH in 2021 following his PhD studies in cognitive communication at Cranfield University. Before joining ASH, he participated in developing radar control systems responsible for PCB designs and embedded software developments. He possesses strong academic background with more than ten papers published and serves as a reviewer in several journals. His research interests include cognitive communication, AI, aircraft modelling and control, signal processing, etc. Billy has strong capabilities in modelling and simulations, prototyping and developing demonstrations using the latest edge-cutting techniques like IoT and AI.
Neil Ross PhD: Associate Consultant
Neil has worked in the electrical power industry, for CEGB, and in academia in the Department of Electronics and Computer Science at the University of Southampton. With 40 year’s experience, he has worked on a broad range of technologies from laser physics and optical fibre technology to Power electronics. He has a particular interest in switching power supplies and analogue circuits for instrumentation. Since retirement from full-time employment, he has maintained an active interest in the design and simulation of switch mode power supplies and the modelling of components.
Richard Lucas BSc (Eng) MBA: Business Consultant
Previously Managing Director for ASH, Richard is now working with ASH in an advisory capacity. With over 25 years experience in the Mobile Communications and Semiconductor industries, he has held many Product and Business Management roles including Director of Product Marketing, TETRA Infrastructure for Motorola Two Way Radio, Strategic Marketing Director for Motorola Mobile Devices Technology Office, and Head of Product Management for Cambridge Broadband Networks. Richard also has 10 patent filings in Digital Radio and Mobile Telephony.